The ATDI's 10 Pillars of Adventure Market Competitiveness are principles of market development that drive benefit to communities, celebrate culture and protect the environment.
An ATDI Review Board made up of consultants, governments, and adventure tour company leaders from around the world continues to refine these principles.
Countries are ranked in each of the 10 Pillars of Adventure Market Competitiveness and the results compiled annually into a report. The report offers practical information for global tour operators about country/regional resources attractive for adventure tour development. It also provides detailed analysis and scores useful for monitoring adventure market development goals year to year.
The 2008 benchmarks feature 27 developed countries and 164 developing countries.
10 Pillars of Adventure Tourism Market Competitiveness
- Gov't Policies Supporting Sustainable Development
- Safety
- Natural Resources
- Health
- Adventure Resources
- Entrepreneurship
- Humanitarian
- Infrastructure
- Cultural Resources
- Adventure Image/Brand
For detailed discussion of the 10 Pillars and the 2008 Country Rankings, click here.